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About the author.
Patrick Mc Namee is a professor of International Business in the University of Ulster, Northern Ireland and for many years has taught, written about, researched and practiced strategic management. Some brief details are now provided.
Teaching
Patrick Mc Namee has taught Strategic Management and International Business on all the University of Ulster MBA programmes. In addition he has also taught at a senior level outside the university and has been a visiting professor or guest lecturer at the following institutions: Northeastern University, Boston, U.S.A., Henley The Management Centre, Oxford, U.K., The Strategic Planning Society, London, U.K., The Institute of Directors (IOD) UK, Bodo Graduate School of Business, Bodo, Norway, The Irish Management Institute, Dublin, Ireland, IFL in Stockholm, The Free University, Amsterdam and Technische Universitat, Berlin.
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Writing
In addition to having published many articles, he has written the following books:
TOOLS AND TECHNIQUES FOR STRATEGIC MANAGEMENT, Pergamon, 1985,1988
MANAGEMENT ACCOUNTING: MARKETING AND STRATEGIC PLANNING, Heinemann, 1988
DEVELOPING STRATEGIES FOR COMPETITIVE ADVANTAGE, (The Best of Long Range Planning) Pergamon, 1990 and 1999.(Editor).
STRATEGIC MANAGEMENT: A PC BASED APPROACH, Butterworth - Heinemann 1992.
STRATEGIC MARKET PLANNING: A BLUEPRINT FOR SUCCESS, John Wiley Sons, 1998.
Current research:
- Developing generic strategies for the Internet era.
- Developing generic strategies for actual businesses.
- Leveraging the power of small businesses through the Internet.
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